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Burger King products
| Type | Public (NYSE: BKC) |
|---|---|
| Founded | December 4, 1954 in Miami, Florida, USA |
| Founder(s) | James McLamore and David Edgerton |
| Headquarters | 5505 Blue Lagoon Drive, Miami-Dade Co, Florida (near Miami) |
| Key people | Brian Thomas Swette (Chairman) John Chidsey (CEO) Ben K. Wells (CFO) |
| Industry | Restaurants |
| Products | Fast Food (hamburgers • chicken • french fries • soft drinks • milkshakes • salads • desserts • breakfast) |
| Revenue | $2.234 billion USD (2007) ▲ 9.4% over 2006 [1] |
| Operating income | $290.00 million USD (2007) ▲ 70% over 2006[1] |
| Net income | $148 million USD (2007) ▲ 548.1% over 2006[1] |
| Employees | 41,000 (2008)[2] |
| Parent | Burger King Holdings Inc. |
| Website | burgerking.com |
When the international fast food restaurant chain Burger King (BK) first opened in Miami, Florida in 1954, its menu consisted predominantly of hamburgers, french fries, soft drinks, milkshakes and desserts. Beginning with the Whopper sandwich in 1957, BK has expanded the breadth of its menu by adding various non-beef items like chicken, fish and vegetarian offerings such as salads and meatless sandwiches; a breakfast menu; and non-soft drink beverages such as Icees, juices and bottled waters. Additionally, as the company expanded both inside and outside the US, it introduced localized versions of its products that conform to regional tastes and cultural or religious beliefs. To generate additional sales, BK will occasionally introduce limited time offers (LTO) of special versions of its products or bring out completely new products intended for either long or short term sales. Not all of these products and services have been successful; in 1993, Burger King introduced limited table service and special dinner platters, but this concept failed to generate interest and was discontinued.[3]
As with other fast food companies, BK has recently begun introducing products that feature higher quality ingredients like whole chicken breast, natural cheeses such as cheddar and pepper jack, and other menu fare that attempts to appeal to the adult palate and demographic. Not all of these products have met corporate sales expectations.[4]
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Brinkman Professional Charcoal Grill!
